Why Do Keyword Research?

1. Because people use keyword to find solutions they need

2. SE always show the best results

3. You should know which types of keywords are being searched more

4. The main reason is that keyword research tools help you to find out what the Web is looking for and what is not being detected

There are many tools for keyword research. Among them word tracker, keyword discovery, Google Adwords etc.

Most people use Google Adwords - it can be used fast and free.

Keyword Research Rules:

In fact, it does not have any conviction rules, many paid tools are available in the market, which can be easily selected from the right keywords. But then

Since we do not use those paid tools, we should know the basic process of our keyword research. Keyword

7 things should be considered during the research

1. Brainstorming (no matter to worry about)

Think about my target market and any keywords on that topic and note that I do not want to compete locally or in the country, or around the world. On my target market, there is a link to the income of that country of sex, age, if any, how it can affect my desired keyword. For example: If you have a furniture store in only one district then your keyword may be "Khulna Furniture" again if you have an organization like Otobi, then you have to think about Bangladesh's context.

The more you can do for proper keyword selection, that is your target customer, sales people, friend

And relatives can ask, if they were to search for that, they would pick a word. It may also be that the technical terms you are thinking may not match them. You can visit various online forum/blogs related to your topic. You can visit your competitor's website by taking ideas from what he is doing, using any kind of keywords etc. Then put your ideas on a paper.

2. Share keywords according to various topics

Create more than one keyword set according to your product or service. In many cases, this step can not be done correctly, because you can not know what kind of search term you are using, as long as you're doing keyword research. So many times this step was done before research. When is the advantage of the way?

3. Do research

You can use keyword research tools to search keywords.

Choose a seed phrase in any category.

Or if you have a website, then you just enter your desired URL in the google keyword research tool.

4. Compile or compile

Now export the spreadsheet from keyword research tools.

If necessary, you can re-categorize the keywords

5. Remove or remove

Can leave non-related phrases while the spreadsheet is open

Exclude the search count low of the keywords. Be careful in this case. Ask your client if needed.

6. Determine Competitiveness

Here you have to decide whether you want a lot of competition or a little bit. Every Phrase has a different competitiveness. Now, if you are running behind the phrase, then it will be difficult for you to achieve your goal. So it is necessary to fix the keyword from which the required visitor can be found, but the competition will be less.

According to competitiveness, the sentences can be divided into 3 categories:

Highly competitive

Fairly competitive

Non-competitive

7. Select the right keywords

When these steps are completed you can easily choose your keywords. The following topics are selected during the keyword selection

Keep an eye on:

Number of searches

Relevancy to your website (whether relevant to the website)

Competitiveness level