How much you need to do SEO on your web site
Having problems with web pages or fixing it is called optimization. There are 2 types of search results.
· Oraganic
· Paid.
We'll talk about organic search results here. Because it is free and paid search result, if you spend money, then you can ad.
At first we should know how the search works?
Search engine mainly works with two components:
Crawler :- It mainly collects information from different websites (via spider, robot / bot), here, search engine or SE mainly follow any link and then collects the information and stores that information in their database.
Algorithm :- Here the search engine analyzes the information received, ranking the content according to the relevancy and quality of the content of different pages. The algorithm of SE depends on many factors.
What seo
Seo - search engine optimization In Bengali, it is said that seo is some of the rules / techniques by which a website can get more visitors / traffic from different types of search engines (google, msn, yahoo etc). In fact, if any website is able to get the first page of the search engine through seo, the likelihood of getting a visitor increases.
The more simple way: If we want to download a song, then we usually do the job that we type in the song line on google search. Now notice that when we press the search button google shows some website name where we can get that song. In this way, Google shows the name of 10 winners in every page. Now you can question why some sites came to the first page, and why the rest of the websites went to the back page - google is doing the will or does it have any other reason? Surely there is something special about the pages of the first page, which is not in other sites. This is something special that is seo's technique, through which you can also take your website to the first page. And the first page means more visitors.
Those who are new to SEO can follow Google Webmaster Guideline. If you follow basic rules then you do not have to worry about seo. We create a website for the visitor, so if you want to know what they want to know, if you can present them correctly, then you become 50-60% seo.
Why a visitor searches: Whether they are looking for answers to any questions, or they are looking for solutions to any problem or they want to meet their needs. If you can answer your questions through your site, solve problems or give them the information you need, then you have no more thoughts.
The seo is usually divided into two parts:
On Page Seo and
Off page seo
On page seo: Simply put, what you are saying about your website and Off page seo is what others are saying about you.
Use of seo:-
Suppose you have a baseball site that is currently located at # 10. If you want someone searching by typing "Baseball Cards" in the search engine, then it will show in # 1 - to do this you have to do seo of that site. SEO is usually done using a popular search term or keyword. Now if you want to seo up your brand name and succeed, it can not be called seo right now. Because the search engine is smart enough and it can easily separate your company name and keyword. And the main thing is, the competition for the keyword, the keyword is harder to rank.
For this, it is a good idea to plan something before starting seo. Suppose, you open a new site, which has millions of competitors already, and another site has made it that maybe there are 1000 sites, now you can tell where the competition is easy to be within lakhs or not within thousand?
For this reason, selecting the right keyword for the site's proper seo planning is very important. If you do not select the keyword selection then you will not get the desired results. Because when a person searches for a search engine, then using these search terms. So if you do not know what people are looking for, then how do you meet their needs.